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Link Category: Clever Ad

Links Selected for this Category

1. Hahn Venice Beer Ad

   BMF

   The element of surprise.

   Issue #54: August 31, 2010

2. Epuron's Wind Ad

   Nordpol+ Hamburg

   Clever clever.

   Issue #53: August 24, 2010

3. Fox Sports Massage Ad

   Not what you think.

   Issue #52: August 17, 2010

4. Audi Key Chain Ad

   Brilliant.

   Issue #51: August 10, 2010

5. Hovis "Miss Chief" Ad

   MCBD

   Real life.

   Issue #50: August 3, 2010

6. Cadbury Flake Ad

   Fallon, London

   If you have never tried a Flake, perhaps you should.

   Issue #49: July 27, 2010

7. Vodafone McLaren Ad

   For the non-Formula 1 fans, Lewis Hamilton & Jenson Button are the drivers of McLaren's team. The Brits do it with understatement.

   Issue #48: July 20, 2010

8. Steak-Scented Billboard

   It smells like grilled meat with a nice pepper rub on it.

   Issue #47: July 13, 2010

9. Bic Pens "Girl" Ad

   BorghiErh/Low

   Even in a digital world, sometimes you need a pen.

   Issue #45: June 29, 2010

10. New Yorker "Drop Dead Gorgeous" Ad

    Doppelgaenger Film

    Clever, funny, memorable.

    Issue #44: June 22, 2010

11. Huggies "Little Movers" Ad

    JWT

    You'd think a denim diaper would practically sell itself.

    Issue #43: June 15, 2010

12. Newport Beach Film Festival Ad

    RPA Santa Monica

    Simple and emotive: "Where stories make it big."

    Issue #42: June 8, 2010

13. Nike World Cup Ad

    Weiden + Kennedy

    The mind boggles at what the budget must have been for this star-studded, three-minute tour de force.

    Issue #41: June 1, 2010

14. McDonald's "Joe and Frank" Ad

    DDB Chicago

    A touch sad, but very effective because you forget you're watching an ad about McDonald's, as this human story could have taken place anywhere.

    Issue #40: May 25, 2010

15. Gatorade Revolution Ad

    TBWA/Chiat/Day

    A catchy tune and a classic sports montage is a winning formula for the sports-drink giant.

    Issue #37: May 4, 2010

16. Copenhagen Zoo Ad

    Well and Good

    Traffic will stop. Heads will turn.

    Issue #34: April 13, 2010

17. KitKat Bench

    A fine use of an exceptionally ugly bench.

    Issue #33: April 6, 2010

18. Nic Cage Sankyo Pachinko Ad

    This Japanese TV spot is arguably the best use of the actor's talents since Gone in 60 Seconds.

    Issue #32: March 30, 2010

19. No Smoking

    Shaun Velka

    A good example of fighting fire with fire.

    Issue #31: March 23, 2010

20. Pedigree Dog Food Ad

    TBWA Toronto

    Have you ever seen dogs shot at one thousand frames per second as they catch food in the air? Unexpectedly worthwhile.

    Issue #30: March 16, 2010

21. Life's Short. Get a Divorce

    Nihilistic, cynical or merely clinically pragmatic? Whatever you decide, the fact is this campaign touched a nerve.

    Issue #29: March 5, 2010

22. Impressive Ad for Central China TV

    MMIA

    Captivating and graceful.

    Issue #28: February 26, 2010

23. Sussex Safer Roads's Seatbelt Ad

    Rockutainment

    Beautifully effective.

    Issue #27: February 19, 2010

24. Nolan Cheddar's Mousetrap Ad

    You sort of hope the mouse starts dancing at the end, but it does enough.

    Issue #26: February 12, 2010

25. Paris Love

    Google

    Living out a dream, one Google search at a time.

    Issue #24: January 29, 2010

26. Inventive HP Workstations Ad

    Matt Robinson and Tom Wrigglesworth

    Not exactly environmentally-friendly, but impressive nonetheless.

    Issue #23: January 22, 2010

27. Postbank's Funny Phone Call Ad

    Word to the wise, chaps: Don't leave your cellphone unattended in the clubhouse.

    Issue #22: January 15, 2010

28. Choice FM's Anti-Gun Public-Service Announcement

    AMV BBDO

    Captivating cinematography plus the moral high ground.

    Issue #21: January 8, 2010

29. Choir in Honda Ad Produces Amazingly Realistic Car Sounds

    Wieden+Kennedy

    In this impressive ad, a choir makes all the sounds you could ever associate with a car, with preposterous precision.

    Issue #20: December 22, 2009

30. Orbitz Gum: Clean It Up

    Evolution Bureau

    Why use newfangled special effects when stop-motion animation is this impressive?

    Issue #19: December 18, 2009

31. Virgin Atlantic's 25-Year Anniversary Ad

    In addition to having excellent in-flight entertainment, Virgin has always been the sexiest airline.

    Issue #18: December 11, 2009

32. Tiger Beer's "Winning" Ad

    Saatchi & Saatchi

    Beauty wins the day.

    Issue #17: December 4, 2009

33. London Transport's Ad to Raise Awareness of Cyclists: The Moonwalking Bear

    WCRS

    "It's easy to miss something you're not looking for."

    Issue #16: November 27, 2009

34. Don't Forget

    Y&R

    A simple yet effective reminder.

    Issue #15: November 20, 2009

35. Bring It to Life

    Abbott Mead Vickers BBDO

    Hopefully they waited until after the heavy lifting to a have a pint of Guinness.

    Issue #14: November 13, 2009

36. Pepsi's Godfather Ad

    BBDO New York

    She cannot be fooled. Give her her Pepsi.

    Issue #13: November 6, 2009

37. Now That's An Eau de Toilette

    JayGrey, Sydney

    It takes enviable wit to produce clean toilet humor.

    Issue #12: October 30, 2009

38. Mr. Clean Was Here

    This is some cunningly understated branding (in Italy, by the way).

    Issue #11: October 23, 2009

39. Canal Plus Ad

    Euro RSCG Worldwide

    Everything is possible, as long as you say it with confidence!

    Issue #10: October 16, 2009

40. Don't Jump

    Marketing rule #1: Know where to find your audience.

    Issue #9: October 9, 2009

41. New York Times Launches Turkish Edition

    Leo Burnett

    This technologically impressive ad takes us from Manhattan to the Bosphorus in under a minute.

    Issue #8: October 2, 2009

42. Cadbury Check Ad

    Del Campo/Nazca Saatchi & Saatchi

    A Cadbury bar is a high bar to meet.

    Issue #7: September 25, 2009

43. Zazzou Condoms Ad

    Duval Guillaume Antwerp

    Leaving aside its potential to offend, this ad is brilliant in its simplicity.

    Issue #5: September 11, 2009

44. Heineken Hammock Ad

    Remember the world without caller ID?

    Issue #4: September 4, 2009

45. Zales's "Love Rocks" Commercial

    The Richards Group

    "So, how did he propose?"

    Issue #3: August 28, 2009

46. Aspirin Cardio Ad

    Rocky Advertising, Finland

    It appears heart attacks tend to come at the most unexpected moments. Be prepared.

    Issue #2: August 21, 2009

47. Honda Accord Ad 2003

    Wieden+Kennedy

    "Isn't it nice when things just...work?" Not always, but most of the time, yes, it is.

    Issue #1: August 14, 2009